Translation Services Metrics and Averages

When requesting a translation quote the result can be a total mindfield. Translation quotes can be quoted per word, per hour, per character, per page, rates differ from language to language and translation company to translation company, some companies use translation memories and within this we get differing metrics for matching and repetitions, some rates include revision by a third party, rates differ from subject matter to subject mater while some companies charge project management fees. The list goes on and on and can often leave the client in a very confusing predicament. However in this article we hope to clarify some of the issues of translation quotes especially in the area of translation metrics.

Requesting a quote

The standard measurement of translation cost is by word or translation rate per word. This has many advantages in that it`s easy to measure and suits most world languages with the exception of some of the Asian languages. A translation quote per page is very unreliable as the word count per page differs depending on size of page, font size, graphics etc… A translation quote per hour also tends to be unreliable as some translators tend to be faster than others and a metric based on words has to be established to plan the work anyway. Also, both quotes per page and per hour do not fit into the analytical reports of translation memory tools. Most reports are based on raw analysis and manipulation of word counts. If a translation quote is based on time there is a huge and unnecessary degree of trust placed on the sub-contractor. In some cases a translation quote will be based on the character count. This is a reliable method to quote on translations however, leads to more complications due to higher character counts and more complicated calculations. In some cases, especially in the case of Asian languages it is more logical to base the quote on the character counts due to the nature of some of the Asian languages.

So far so good, we have reached our first concrete decision, the measurement value of our translation quote will be in words or in the case of Asian languages, characters. We now have to request an itemized quote from the translation services companies based on the word counts. After doing this we notice that some documents are translated at a higher rate than others. A general rule of thumb is that specialized fields such as legal, medical and technical tend to be 20% more expensive than general and business fields.

How so, you may ask and the answer is that there are fewer suitably qualified translators for the subject matter which tends to drive translation prices up. Other factors that contribute to a higher translation rate per word are as follows:

· Unusual language combinations with few translators

· Language combinations where the pool of translators have high living costs

· Highly specialized subject matter

Great! so we can now compare the word count and the rate from translation agency to translation agency but we then start to notice that some translation agencies are offering lesser rates for previously translated text or repeated text, while the rate for untranslated text may be slightly higher. These translation agencies are offering Translation memory services which stores previously translated text. It may be a first job with the agency so there is no previously translated text however there may be what we call in the industry repeated text which only needs to be translated once. This type of text may be offered to the client at say 30% of the normal rate. Translation Memory systems complicate the translation process and require investment on the part of the agency but they ensure consistency and cut costs in the long run. This is why translation services companies offering these services often have higher rates but in the long term the investment in higher rates is worth it

Here is a summary of the key decisions we have to decide on when analyzing translation quotes:

1. Translation Quote measurement (Words)

2. Understanding differing word counts

3. Understanding translation rates and why

- Degree of difficulty and expertise

- Language combination

Hopefully this article helps you to facilitate the translation quote process. Remember to ask the translation agencies to provide their quote in the same format. Ask them for a quotation per word with each document/text itemized. This will ensure you get an easy to compare breakdown of rates and word counts which should help the decision process easier! Happy outsourcing!

Michael Kors Shoes

Do you own a pair of Michael Kors?

If you are looking for elegance and sophistication in a shoe, Michael Kors has the design for you. Shoes are considered an accessory because it helps to complete an outfit. Whether you are dressing up to go out for the evening or you are just relaxing over a cup of coffee, you will enjoy the designs of Michael kors.

The Michael Kors collection works with several different designs and colors to perfect the comfort and style of each shoe he brings into the market. The basic colors of black, orange, burgundy, and brown are used so you can find the shoe that you like the best. The choices in footwear include sandals, pumps, wedge heels, boots, and more. You can find everything you need with the Michael Kors collection.

Shoes that are in style for you

Michael Kors has the shoe for any outfit and any occasion. Some of the shoes available that are the most versatile include some of the following below.

The McGraw leather boot. If you like your boots to go to your knees then this is the right boot for you. You can not only walk taller but feel sexy too. This boot is made from a soft cognac leather so it will be durable and dependable for a long time. With this type of leather, the more you wear it, the softer it will feel. It features a five-inch platform heel that you can wear for everyday or just on an occasion.

Every woman needs a pair of leopard print pumps for those occasional nights out. The leopard print pumps feature a peep toe and a graffiti design. It has a five-inch stacked heel.

Domino suede boots are a must have whether you want to wear a pair of jeans or you want to dress up. Slip these boots on to maximize your comfort. It has a stacked three-inch heel and is perfect for any occasion. Save these for a night out on the town when you do not feel like wearing tall heels and a dress. You can still look sophisticated when you wear these boots with jeans. Throw on a leather jacket to complete the look.

Out in Style

With Michael Kors collection you are going to find everything you need for everyday or for that special occasion or event. Go through your closet and organize your outfits so you know what you have and then you can go shoe shopping for your Michael Kors shoes.

Niche Marketing Strategies for Home Business

In today's intensely competitive business environment, it is usually difficult to stay afloat, particularly when you're a small home business owner working on shoestring budget. You do not have access to viable means and amenities to compete directly with large business houses and serve a broad spectrum of consumers. In such an adverse business scenario, niche marketing emerges as the most feasible and cost effective strategy that can help home business owners to stay ahead of their competitors and maximize their profits.

"What exactly is niche marketing and how can it help my home business to prosper?" This is the most pertinent question that must be impinging your mind at this joke. Before introducing you to the technicalities of the concept of niche marketing, it would be worthwhile to focus the floodlights on niche market, first. Niche market is a narrowly focused portion market that can easily be targeted. The nature of your niche market and the effectiveness of your niche marketing strategies are intricately intertwined. Here, to ensure overall growth of your home business, you would have to devise your niche marketing strategies according to your niche market.

You can not frame effectual niche marketing strategies unless you're familiar with your niche market. Identifying a niche market is all about finding a distinct segment of consumers whose needs you'll be able to fulfill successfully. For instance, you're a copywriter with expertise in writing brochures, then your niche market would include all those consumers who require brochures time and again. Once, you've identified your niche market, conduct a thorough competitive analysis to identify your direct competitors as well as determine what niche marketing strategies they are using to stay ahead.

It is usually believed that a niche market without any competitors is the best territory to establish home business. To an extend this perception is true. It may be possible that other home business owners may not have discovered your niche market. However, it may also be possible that many may have tried and failed to penetrate the territory. Here, to maintain your risks at a manageable level, it is advisable to access your niche market's receptiveness to your products and services first.

Upon completion of the process of identification of niche market, you would have to plan out strategies to market your products or services in your niche market, and this is what niche marketing is all about. Some potential niche marketing strategies with respect to home business are as follows:

o Before approaching your niche market, try to acquire as much knowledge about the needs of your target audience as possible. By abiding by this niche marketing strategy, you would be able to address the problems of your prospects as an understanding member rather than an outsider. Once, you succeed in winning the confidence of your potential customers, it will become easier for you to sell your products or services to them.

o Do not commit the mistake of using the same method to solve problems of different nature. For instance, you sell leather products primarily to men. Now, you want to include working women in your niche market. In order to do so, you would require leather products exclusively for working women. You can not convince a woman to buy products that are solely for men. In other words, you can not solve a woman's problem with men's products.

o Market your product or service in a manner that will compel your target audience to believe that this is exactly what they need or what they have been looking for. Be prepared to spend time and resource to educate your target audience about your unique product or service. Convince them that only your product or service has the potential to solve their problems forever.

o The last, but the most important niche marketing strategy is to make your target audience believe that your home business is genuine, and not a fragment of an entrepreneur's wild imagination. To achieve credibility, you would have to highlight your home business in all your marketing materials as brochures, websites, press releases and even your business cards.

After going through this comprehensive account on niche market and niche marketing, it can be deducted that the right mix of niche marketing strategies is all that is required by the home business owner to excel.

Getting Digital Photography Jobs

You have been a photography enthusiast for quite a while now. You can do a good job of creating nice digital photography. You know many tricks and techniques about photography. You know and understand your camera as if it is an extension of you. You can create photo works that grab peoples' attention. People say that you are good at photography.

Perhaps, it is time to make some money from your competency in photography. It is time to get some nice digital photography jobs.

Can we generate an income from this fantastic but expensive hobby of photography? Yes, it is absolutely possible. We will need to find digital photography jobs.

There are several areas that require constant digital photography jobs. These areas are:

1. Weddings. A wedding is not complete without a photographer. This is one area that digital photography jobs are alway in demand. Photographers are required for studio shots as well as outdoor shots. These photos will usually be binded into the wedding album. But more importantly, a photographer is need to capture the memories of the wedding itself.

2. Stock photographs. The demand for stock photographs is huge. This is a constant need for fresh and new stock images. You can sell your photographic works with stock photograph vendors. There are many that are on the internet. They give you a commission for each photo sold. The demand for digital photography jobs in this field will never fade away. This is because advertisements alway require new and relevant photo images.

Well, these are just two ways of making money using photography. The process actually entails a lot of self-promotional effort. These promotional effort are what that help to convert your skill into many digital photography jobs.